Trade and construction
A fast, hand-built website that turns word of mouth into a shopfront that wins work.
The homepage leads with the work itself. For a trade business the photographs are the sales pitch, so the layout is built around showing them at scale.
O.Morris Carpentry & Building Services is a sole trader business run by Oliver Morris, working across Essex, Hertfordshire and Cambridgeshire.
The work spans two sides of the same trade. On the carpentry side, bespoke joinery: fitted wardrobes and understairs storage, doors and door hanging, wall panelling, skirting and architrave, decking and flooring. On the building side, the larger structural work: extensions, groundworks, brickwork, driveways and block paving, patios and landscaping.
It is a business built almost entirely on referrals and repeat customers, with a consistent run of five-star reviews. The quality of the work was never in question. What it lacked was somewhere for that quality to live online.
Oliver came to us with the problem most skilled tradespeople face. Enquiries arrived through word of mouth, WhatsApp and social media, which works well until you want to grow. There was no single place to send a prospective customer, nothing to show up when someone searched for a carpenter or builder in their town, and no way to present past jobs properly.
We deliberately chose not to reach for a page builder or an off-the-shelf platform. This is a marketing site for a local trade business, so it was hand-built for speed and longevity rather than assembled from parts.
That decision drives everything good about the finished result. Pages load close to instantly, even on a poor mobile signal at the side of a job. There is no plugin ecosystem to keep patched, no monthly platform fee, and nothing that quietly breaks after an update. It is also genuinely quick to change, so a new service page or a price update is a small job rather than a project.
The design was drawn from Oliver’s own branding: a deep navy and clean white palette, generous whitespace and typography that gets out of the way, letting the photography of the finished work carry the page. For a trade business, the photographs are the sales pitch, so the layout is built around showing them at scale.
Oliver now has a website that matches the standard of his work: quick, clean, easy to navigate and comprehensive about what the business actually offers. Every enquiry arrives in one place. Every completed job can be added to the portfolio by the person who did it. And the ongoing running costs, hosting, forms, content management and analytics included, are minimal.
More than that, the site does the job a trade website is really for. When someone is recommended a builder and looks them up before picking up the phone, there is now something there that closes the sale rather than raising doubts.
Tell us what your business needs and we will come back with next steps and, where possible, an initial idea of scope.
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