Games and entertainment
The launch site for a pixel-art street fighter built on mind games, made to turn curiosity into app store downloads.
The gameplay page lets visitors watch the game before they commit, with clips of real fights across the arenas and a browsable set of screenshots.
Enter The Dojo is a pixel-art, turn-based street fighter from independent UK studio Byte Club Games. Instead of fast reflexes, it is won by reading your opponent. Each round you choose three attacks and three blocks, each aimed high, medium or low, and the player who predicts the other best fills the KO meter first.
It is free to play, with no adverts and no pay-to-win, and it is heading to the App Store and Google Play. The website is the front door for all of it.
A mobile game lives or dies on the first thirty seconds a visitor spends with it. The game had a strong, original idea that is hard to explain in a sentence, and a visual style that deserved to be seen properly. The site had to do the explaining and the selling in one go.
The design leans fully into the game itself. A deep, dark palette, a red sunburst and the pixel art do the heavy lifting, so the site feels like part of the game rather than a brochure about it.
Content is organised around the questions a new player actually asks: how does it work, what can I play, who can I play as, and where do I get it. Each has its own page, so the site is easy to scan and each page can be found on its own in search.
Enter The Dojo now has a home that looks and feels like the game. A newcomer can understand the idea, see it played and know where to follow it within a minute, and the site is ready to point straight at the app stores the moment the game goes live.
It also gives the studio a base to grow from, with news, support and community links already in place.
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